Hello! I’m Serena, and this is a little bit about me…

I’m a St. Louis-based freelance PR consultant who specializes in social media, writing and influencer marketing.

I started my career at a boutique agency in Chicago where I honed my media relations skills and worked with dozens of tech + telecom startups.

From there, I spent about seven years at FleishmanHillard. Some of the highlights of my time there include:

  • Launching a $500 million dollar educational grant program.

  • Speechwriting for AT&T’s C-level execs

  • Spearheading the AT&T “It Can Wait” (anti-texting-while-driving) campaign for a few years. This is one of the greatest campaigns I’ve ever been a part of (and yes, I despise when people text and drive!). Through my work with this campaign, I had the honor of being named the AT&T Global Marketing Organization “Employee of the Quarter.”

  • And, once, during my time as an AT&T spokesperson at the Final Four, I shot a basket on live television moments after doing a media interview. In 4-inch heels. And yes, I made it!! 🏀⛹🏽‍♀️

After living that big agency life for awhile, I was ready for a change, and began working with an incredible influencer marketing agency: The Motherhood. There, I learned the ins and outs of influencer marketing and the importance of conducting it thoughtfully and expertly.

Around 2017, I started freelancing — once my oldest son was diagnosed with a life-changing condition. Now as a mom of three, I’ve never looked back!

I’ve worked in nearly every vertical imaginable, including:

Beauty + Cosmetics + Skincare

CSR / Non-Profits 

Executive Positioning

Financial 

Food + Beverage

Education

Health + Medical + Wellness

Pets

Real Estate + Hospitality 

E-Comm / Retail

Telecom / Technology

So that’s a bit about me. I’m excited to get to know you! Drop me a line any time.